Description
Selective Professional Alpha Keratin Shampoo Pre-Treatment-1 500ml – Deep Cleansing Keratin Treatment Preparation Shampoo
Selective Professional Alpha Keratin Shampoo Pre-Treatment-1 500ml is a professional purifying shampoo specifically designed to prepare the hair before an Alpha Keratin smoothing treatment. It deeply cleanses the hair and scalp, helping remove impurities and styling residues so the hair is more receptive to the professional treatment that follows.
The Selective Professional Alpha Keratin Shampoo Pre-Treatment-1 500ml is the first shampoo step in the Alpha Keratin treatment system. Its professional preparation formula makes it suitable for salon environments where thorough cleansing is required before a technical hair service.
For more information about the complete system, explore the official Selective Professional Alpha Keratin treatment range.
Deep Cleansing Before Alpha Keratin Treatment
Pre-Treatment-1 is formulated to wash the hair and scalp deeply before the Alpha Keratin smoothing service. It helps remove impurities and residues left behind by styling products, creating a cleaner base for the treatment process.
The Selective Professional Alpha Keratin Shampoo Pre-Treatment-1 500ml is therefore intended as a treatment-preparation shampoo rather than a standard daily cleanser. Its role is to prepare the hair fibre for the subsequent Alpha Keratin treatment.
Chelating Agents for Mineral and Chlorine Residues
The formula contains chelating agents designed to neutralise mineral residues and chlorine deposits. According to Selective Professional, these agents also help counteract water alkalinity and prevent limescale deposits from leaving the hair hard, rough or dull.
This makes the Selective Professional Alpha Keratin Shampoo Pre-Treatment-1 500ml particularly useful as part of a professional treatment preparation routine where accumulated mineral and styling residues need to be removed before the next stage.
With Fision Kera Veg18 and Panthenol
The formula features Fision Kera Veg18, a plant-based keratin complex derived from wheat and soy together with selected amino acids. Selective Professional describes this complex as being designed to replicate characteristics and functions associated with natural hair keratin.
The shampoo also contains panthenol, a multifunctional vitamin with moisturising, nourishing and conditioning properties. These ingredients complement the product’s deep-cleansing purpose while helping support the feel and manageability of the hair.
For additional professional product information, visit the Selective Professional Alpha Keratin product information.
SLES, Salt and Paraben-Free Formula
Selective Professional describes Alpha Keratin Pre-Treatment Shampoo-1 as formulated without SLES, salts and parabens. The product has a stated pH range of 6.5–7.5.
This specification makes it a purpose-built cleansing product for the preparation stage of the Alpha Keratin professional service.
Key Benefits
- Professional pre-treatment shampoo
- 500ml salon-size bottle
- Designed specifically for the Alpha Keratin system
- Deeply cleanses the hair and scalp
- Helps remove impurities and styling residues
- Helps neutralise mineral and chlorine residues
- Contains chelating agents
- Contains Fision Kera Veg18 plant-based keratin complex
- Contains amino acids derived from wheat and soy
- Contains panthenol
- Helps prepare hair for the subsequent smoothing treatment
- Formulated without SLES, salts and parabens
- pH 6.5–7.5
- For professional use
How to Use Alpha Keratin Pre-Treatment-1
Apply the Selective Professional Alpha Keratin Shampoo Pre-Treatment-1 500ml evenly to wet hair and scalp. Massage the product thoroughly through the hair before rinsing carefully.
Selective Professional’s directions specify repeating the application twice consecutively, with thorough rinsing after each application. After the second rinse, continue with the appropriate Alpha Keratin treatment stage according to the desired result.
The manufacturer’s Alpha Keratin system identifies Taming Fluid-2 as the next treatment stage following Pre-Treatment Shampoo-1. More information about the professional treatment sequence can be found in the Alpha Keratin treatment guide.
Professional Preparation for Smoothing Services
Choose Selective Professional Alpha Keratin Shampoo Pre-Treatment-1 500ml when thorough cleansing is required before a professional Alpha Keratin smoothing treatment. Its purifying action helps remove styling residues, impurities, mineral deposits and chlorine residues, leaving the hair prepared for the next stage of the service.
With its 500ml professional format and treatment-specific formulation, it is a practical choice for salons and professional stylists performing Alpha Keratin services.
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